Numbers mean nothing if they come from the wrong people.

The internet exploded.

Social media is more powerful than ever.

Wherever you go online, you find content.
Pieces of information and knowledge.
For free.

People go online to learn, to be entertained, and to solve their problems.

In the past, you had to go to a library or pay big money for education.
Now, it’s all at your fingertips.

This is great. Humanity has evolved massively.

But it also comes with a problem.

People will do anything for virality.
Giving away their time, energy, and authenticity—just for attention.

I see people obsessing over likes and comments.
Chasing engagement at any cost.

And that’s a huge problem.

The reality is, you don’t need attention from everyone.
You need the right attention from the right people—seeing you in the right way.

If you’re using social media to build trust and grow your business, ask yourself this:

Numbers don’t matter if they’re coming from the wrong people.

Would you rather have:

• 1,000 likes from randoms

• Or 10 real responses from the right people (who actually need what you offer)

It’s not about how many people see your content.
It’s about how many right people see it—and see it the right way.

The ones who:

• Share your values

• Struggle with the problems you solve

• Actually want what you offer

That’s why the 7 and 8-figure clients I work with don’t chase trends or empty numbers.

They show up as themselves.
They speak to their people.
They build real authority.

Yes, that means:

• Smaller numbers

• Slower, steady growth

• Less attention

But it also means:

• Stronger connections

• More trust

• Actual business results

Stop trying to be everywhere.
Start showing up where it actually counts.

Because at the end of the day:

It’s better to be loved by a few than liked by many.

Can’t wait to grow together!

Love,

Bea

PS: This is my first Newsletter (finally! huh).

And because you read it until here, I have a gift for you.

🎁 Open here.

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